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Martes, 03 Septiembre 2019 14:42

Casa 1800, a tourist destination

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Casa 1800 is a tourist destination with a new concept that allows you to take a little piece of El Salvador.


Casa 1800, a project developed by Salvadorean Tours, has been able to position itself as  a tourist hub in the Suchitoto area, creating jobs and boosting the local economy by buying crafted goods made by local artisans.


As part of its social responsibility projects, Casa 1800 has implemented a zero plastic policy and recycles the tap water used at the restaurant, to water the plants and gardens of the surrounding areas.


Casa 1800 is currently in an expansion phase in order to create a unique concept in the country and  become the first luxury colonial hotel in El Salvador.  The project has been designed respecting the original building features, because the owners of the project are aware that preserving historic buildings is vital to understanding the country's heritage. Each room of the hotel will have a unique concept, inspired by the history of El Salvador.


PROESA has support this company in all the stages of this project and according to Rodrigo Moreno, Marketing Manager of Salvadorean Tours and Casa 1800 “PROESA has been very important, the institution has been the compass that has guided us in the right direction, in order to overcome the obstacles related to the processes to obtain the permits to operate the project as our legal framework requires”.

The Conference on Trend and Sustainable Packaging Uses and the Importance of World Trade took place this year on July 23rd, at the Sheraton Presidente Hotel.


Around 150 people representing 80 Salvadoran exporting companies with export potential were trained through the conference held by the Export and Investment Promotion Agency of El Salvador (PROESA) and Fundación Salvadoreña para el Desarrollo Económico y Social (FUSADES) through its PROINNOVA program.


The event was attended by companies from the packaging industries, chemical and pharmaceutical sector, cosmetics, personal care, food and beverages.


Conference development


Sustainable packaging is the contribution of responsible companies to reduce waste that pollutes the environment, but it is also increasing requirement of consumers. A package serves not only to contain a product, but also gives the product it´s identity. If this is made with ecological materials it can be a very effective sales argument among the new generations of consumers aware of environmental issues.


The development of containers and packaging has evolved in recent years due to various factors such as: globalization, new technologies, design innovation and concerns on the environment, according to information provided by the speaker in his technical proposal.


Given the demands of the markets (through laws and regulations related to sustainability), as well as the demands of consumers (especially on food packaging), they are increasing the challenge on companies in this industry, since they are responsible for investigating and responding to the needs of the companies in the food sector, but especially consumer’s needs.


It is also important to mention that due to the rise of the internet and the development of new technologies, the container became another platform to get closer to the consumer. For this reason, packaging is an essential part in the promotion of a product, which is directly related to the elaboration of attractive designs for buyers.


Benefit for participating companies:


• The information provided through this conference helped to reduce lack of information on products, and target markets of exporting companies or with export potential in obtaining strategic information on trends, new technologies, etc. as well as improving production processes in the use of raw material with the purpose of protecting the environment.

• This type of specialized conference serves to strengthen their capacities to successfully address other more demanding markets such as North America, South America and Europe, given that consumers in these regions have a culture of environmental responsibility. 


The Transmission Company of El Salvador (ETESAL), announced the expansion of the electric power transmission network that amounts to an investment of more than USD 23 million, aiming to promote the Surf City project in the department of La Libertad.


The expansion of the electric power transmission network consists on the construction of a substation in the municipality of Tamanique, La Libertad, which will have a capacity of 50 megavoltage (MVA) and will be connected through a 115 kilovolt transmission line (kV) from the Talnique substation, located in the same department. For the construction of the substation, the projected amount is USD 12.9 million; and the transmission line is worth USD 10.7 million, totaling between them USD 23.7 million.


This investment will boost the Surf City project, which consists on the creation of a tourist circuit of beaches, which includes: El Zonte, El Palmarcito, El Tunco, El Sunzal, Punta Roca, La Paz, La Zunganera, El Pimental, Punta Mango, Las Flores, among others.


The emergence of the coastal zone and other related areas will demand improvements in the electricity grid, both in new tourism investments that are generated, as well as in the housing sector. Currently, new hotels have begun construction on El Zonte beach, which require stable and reliable energy.


The expansion will attract more investments that will generate employment and improve the quality of life of approximately 150,000 inhabitants in the coastal zone, as in other jurisdictions in the department of La Libertad, who will receive more stable and reliable electricity. The construction of the project will begin in early 2020 and will last approximately 18 months.


Of the 22 municipalities that make up the department of La Libertad, ten will benefit from this investment: La Libertad, Tamanique, Chiltiupán, Jicalapa, Teotepeque, Comasagua, Zaragoza, Santa Tecla, San José Villanueva and Huizúcar.

At the  27,000 square meters facitlity of the San Andrés plant of Fruit of the Loom, located in American Park in Lourdes, La Libertad, the sewing machines march at full steam to mamufacture a variety of garments. The 100% of the products are exported to retail and sportswear stores all across the United States and Mexico.


Fruit of the Loom is an americanmultinational that established its operations in El Salvador in 25 years ago, it has production plants in at least a dozen countries worldwide.


In El Salvador, it started with one facility and around 600 employees. Currently has four plants and 9,500 employees.


The company arrived in El Salvador in 1994. In the four years that followed they opened a facility per year, hired about 1,000 employees annually and had an exponential growth.


"Now we are 9,500 employees in El Salvador, we have invested in efficiency," said engineer Jaime Guevara, Vice President of Manufacturing for El Salvador and Mexico.


The San Andrés plant is a  27,000 square meter facility and the largest of the four owned by the company in the country (the other three are Lamatepec, Balsamar and Joya de Cerén, also in La Libertad).


Fruit of The Loom has at least ten production lines. The most popular are T-shirts, shorts, panties, boxers, long-sleeved shirts, among others, for adults and kids.


Most of what is made at the  San Andrés facility as well as in the other three plants is exported  to the USA(92% of the total), 5% to Mexico and the rest to Canada.


On average, the company produces 37 million dozens of garments per year and, in 2018, grew 7% compared to previous years. That, says engineer Guevara is their bet, to keep that pace or togrow even more.


“The  growth continued last year. This year we will grow more, we want that. We have hired from January to June, about 600 people with the intention of increasing production, growth projections are high and this is due to the demand for the products and the company's strategies for El Salvador,”explained engineer Guevara.


According to the Vice President of Manufacturing, the company has state of the art equipment and to achieve its objectives, in addition to focusing on employees joining the workforce, Fruit of the Loom has have acquired new machinery that is more efficient, makes less noise and is faster.


The president of the company explained that they have modernized the inventory area and in the last year, they have invested more than ever in innovation and process improvement programs, although he did not detail figures.


In the region besides El Salvador, Fruit of The Loom has facilities in Honduras and Mexico. In the case of the first country, it is the supplier of fabrics for the three countries, however, in terms of volume of garments, El Salvador has the highest production: 37 million dozens of garments of all types, per year.


Transformation programs


The company has been committed to Corporate Social Responsibility programs since 2010 and every year invests just over $ 76,000 dollars.


One of the most emblematic projects is the “I run with my heart” race, which they carry out every year. More than 5,000 people have joined the project in order to benefit the pediatric area of ​​the San Juan de Dios hospital in Santa Ana.


Thanks to this initiative, they have already supported the hospital with more than $175,000, used to improve the pediatric area, to build dormitories for the mothers of patients that  liveoutside Santa Ana, among other benefits. It is worth noting that the company has the largest breast milk bank in the country, formed by its female employees , and the bank has donated 269 liters of milk for the newborns of the referred hospital.


They also sponsor four schools located around La Libertad and Santa Ana and close to their production plants, which they have supported with improvements in infrastructure, donation of equipment, drinking water and more.


The Ministry of Economy (MINEC), in coordination with the Ministry of Environmental Affairs of the Free Trade Agreement between Central America, the United States and the Dominican Republic (CAFTA - DR), held a seminar on august 15 with the purpose of presenting the evolution of CAFTA- DR, and promote the opportunities offered by this commercial agreement and the provisions in favor of the environment contained in the Agreement.


The Minister of Economy, María Luisa Hayem, said that the series of seminars that will be developing in the upcoming months are aimed to promote the use of trade agreements to diversify and increase the exports of our country, and in this way complying with Plan Cuscatlán, in which the use of the current Commercial Agreements were defined as a priority.


“The MINEC is working decisively to generate a favorable business climate, through measures that facilitate the procedures related to export and import operations. In addition, we are developing capacity-building programs that allow companies to enter new markets and diversify their products in the countries they have current trade agreements with “Said the official.


As part of the activity, relevant aspects of the implementation of CAFTA-DR, opportunities for product exportation to the United States and recommendations on international logistics to take advantage of were presented to the attendees; as well as support initiatives to export through the Ministry of Economy, PROESA and CONAMYPE.


During the event, the CAFTA-DR Environmental Affairs Coordinator, Jorge Guzmán, explained the content of the environmental chapter of the Agreement and the opportunities that the country has to receive cooperation to protect the environment along with the space it provides for citizen participation.


The United States is the main destination for Salvadoran exports and about US $2.5 billion is exported annually, being the most dynamic export products: clothing, leather shoes, raw sugar, coffee, among others.


The Minister of Environment and Natural Resources, Fernando López, also participated in the activity; the Acting Director of USAID in El Salvador, Laurie de Fresse and the General Coordinator of the Secretariat of Environmental Affairs of CAFTA-DR, Jorge Guzmán.


In our country there are more than 70 companies that offer the Offshore Business Services, from countries such as the United States, France, Mexico, Spain, Guatemala, Colombia, Canada, India and Argentina.


The Offshore Business Services Sector include in the call centers, business process outsourcing (BPO), and information technology services.

El Salvador is located in the heart of America, this allows you to serve its customers in in various regions in United States and Canada. It also works as a complementary time zone for customers in Europe and Asia.


The sector generates more than 20,000 local jobs, with more than 11,000 workstations and more than 70 local and foreign companies.



The sales of the Offshore Business Services industry represent more of US$245 millions, the assets of the industry promote to more of US$220 millions, last 10 years the sector has been growing to double digits.



El Salvador, through its good business climate, infrastructure, and specially due to its strong and skilled workforce, is ideal for companies which are looking to:  expand or centralize their operations, reduce operating costs; and optimize processes and resources in the Offshore Business Services sector.

Martes, 31 Mayo 2016 17:40

Success stories: SYKES

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SYKES is a global leader in contact center solutions and business processing outsourcing (BPO). These high value services are provided from El Salvador in English and Spanish in sub-sectors such as Contact Centers. Large customers with sophisticated needs trust their customer management to Sykes. From multilingual services to combinations of on-shore and off-shore, Sykes presents the "right-shore" approach to its customers.


We are very pleased to have chosen El Salvador as the second country in the Central American region to offer the contact center services to our clients and to have grown from 175 to more than 3,000 associates in the process.  According to our existing clients, SYKES El Salvador is #1 or #2 among the other providers they use around the world.  The flexibility and consistency of SYKES El Salvador talent make it the right strategic partner to increase their customers' loyalty and strengthen their brand."

Charles E. Sykes, President and CEO, SYKES

El Salvador counts with more than one decade of recognized world quality in operations of call centers and BPO:

  • Its labor force efficient cost reaches the highest comeback for its investment.
  • El Salvador is recognized by the companies existing global leaders as a center of excellence.
  • Five companies of Offshore Business Services are already between the 15 biggest employers deprived of the country.
  • This 5 call centers reach them 1st, 2nd and 3rd places in KPIs in its operations on a global scale as well as levels of satisfaction of the client of 96 %.
  • Its operations in El Salvador stand out between the most important first five subsidies on a global scale.


El Salvador offers important attractive tax incentives for investors who operate under the International Services Law:

  • Full exemption from customs duties and other taxes on the import of machinery, equipment, tools, replacement parts, accessories, furniture, office equipment and other required for the execution of the incentivized activity
  • Total exemption from income tax, for income deriving from the incentivize activity, during the period of operation in the country
  • Total exemption from municipal taxes on company assets during the period of operation in the country

The investment opportunities offered by the country in sector of Offshore Business Services were presented by the Export and Investments Promotion Agency of El Salvador (PROESA) in one major event that bring together potential investors of the region and the world.



Nearshore Nexus 2016, is a conference realized in San Francisco, California, focused in generating dialogue on the business opportunities in services of Information Technology and Business Process Outsourcing (BPO) in Latin America.



During this event, PROESA presented the competitive advantages that El Salvador offers as a major recipient of foreign. Between these they stand out the closeness to main markets of demand, high levels of customer satisfaction, neutral accents, compatibility with time zone for primary customers, low labor rotation and low costs of operation

El Salvador offers attractive investment opportunities in:

  • Hotels/Boutique hotels (beach , surf, business, ecotourism, among others)
  • Convention Centers
  • Marinas
  • Spas and wellness centers
  • Mixed use development
  • Medical tourism: Hospitals, specialized clinics, medical spas, Resort hospitals


The country has a historical past inherited from the Maya, a pleasant climate all year round, competitive pricing of land, low construction costs and proximity to important markets of origin of international tourism. El Salvador also offers attractive tax incentives, such as:

  • Corporate tax exemption (income tax and local tax)
  • Real estate transfer and import tariff exemptions


I decided to invest in El Salvador for a multitude of reasons.  These include the following: governmental tax incentives for foreign investors, incredible climate, surfing and natural exotic beauty of La Libertad coastline, said Joey Kramer owner of the Lora Loca Hotel & Resort.

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