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Questar Awards por 25 años es un festival internacional, que reconoce los mejores trabajos en cuanto a materia de publicidad comercial. Estos simbolizan las cualidades estelares de creatividad, artesanía, innovación y originalidad.


La firma ATREVIA resultó ganadora este año con un Gold Questar Award en la categoría Country Brand por su campaña audiovisual para PROESA, a través de la Dirección de Marca País El Salvador.


La acción “Where great opportunities are born” surge con el objetivo de atraer inversión con vocación exportadora en cinco sectores claves del país: Textil, Turismo, Agroindustrial, Químico, Farmacéutico y Cosmético y Plástico, en mercados internacionales como Estados Unidos, Canadá y Corea del Sur.


ATREVIA fue la encargada de desarrollar e implementar la estrategia de comunicación en medios, así como diseñar y producir un vídeo general de la campaña Marca País, junto con cinco video sectoriales, que posicionan a El Salvador como destino atractivo para inversión, con vocación de exportación.


La campaña consiguió más de 46 millones de impresiones digitales, superando en 106 % el objetivo marcado, y llegó a los ojos de más de 34 millones de personas estableciendo a El Salvador como un eje de atracción de inversiones y exportaciones.


Video Marca País:

PROESA participated in 23nd North American Shared Services & Outsourcing Week 2019 that realized from March 11th to 14th, 2019, at Disney´s Coronado Spring Resort, Orlando, Florida, United Sates.


The purpose of the participation was to present El Salvador as predilected destine for investment by U.S companies in the business services sector at a distance, as well as a display country information, in the event had to oppotunity to hold one-on-one meetings with participans of the fair who have investment potential in the country. 


In addition, a visit was made to the Coca-Cola HR Shared Services Center in Orlando.

PROESA participó en 23nd North American Shared Services & Outsourcing Week 2019, que se realizó del 11 al 14 de marzo de 2019, en el Disney’s Coronado Spring Resort, Orlando, Florida, Estados Unidos.


El objeto de la participación era presentar a El Salvador como destino predilecto para la inversión de empresas estadounidenses del sector servicios empresariales a distancia, así como se contó con display con información país, en el evento se tuvo la oportunidad de realizar reuniones uno a uno con participantes de la feria que poseen potencial de inversión en el país.


Adicional se realizó una visita en las instalaciones del Centro de Servicios Compartidos de Coca-Cola HR en Orlando.

El Salvador recorded a growth rate of 2.5 % in 2018, an increase of two decimal points compared to 2017. The factors that contributed most to this growth were final consumption of 2.4 % and investment 6.8 %, according to the Central Reserve Bank (BCR).


 The economic activities with greater dynamism during the year were: Exploitation of Mines and Quarries with an interannual growth rate of 6.8 %; Construction, 6.6 %; Administrative and Support Services Activities, 4.8 %; and Housing and Services Activities, 4.2 %.


In the Foreign Sector, exports registered a value of US$ 5,904.06 million in 2018 with an increase of US$ 144.6 million with respect to the previous year.  Exports from the Manufacturing Industry 2.8 % and Maquila 14.3 %, were the sectors of greatest growth. Agricultural goods had a reduction of 3.3 % due to the drop in sales of plants with which drinks are prepared, such as coffee, and the environmental effects caused by drought.


Imports, on the other hand, amounted to US$ 1,258.3 million presenting a growth of 11.9 %. The items with the highest growth were consumer goods with a rate of 8.7 %, intermediate consumer goods, 11.4 %; and capital, 8.8 %.


At the end of 2018, investment increases totaled US$ 1,855.1 million, representing an interannual variation of 5.4 %. In net terms, Foreign Direct Investment (FDI) ended the year with US$ 839.6 million. FDI flows received by the country are mainly linked to Industrial Activity of 49.2 %;  Trade, 11.7 %; and Financial Sector, 10.6 %.

AVX has 33 years of establishment in El Salvador, is dedicated to the manufacture of advanced electronic components, giving the country the necessary experience in the manufacture of ceramic and tantalum electronic capacitors that comply with international standards.


The company began its operations with 900 employees and now has more than 3,500. In the country, it has concentrated a large part of its volume business in the production of electronic capacitors, producing 90 million ceramic capacitors and 70 million tantalum per week; transferring production lines from Mexico, England and Czech Republic.


Its production went from assembly to chemical processes, molding, testing and packaging. The implementation of the new lines of production has been done in 10 months a short time compared to the two years it has taken in other countries.


In 2018, its exports totaled US$ 171,393,411.2 million dollars, highlighting an annual growth of 5.6 % and participation of 2.9 % in total exports, ranking it among the top five exporting companies in El Salvador.


High levels of production and advanced labor become key factors of the reason why AVX is located in El Salvador. At present, they have a production efficiency of over 97 %. 

The seed of this important group of salvadorean companies sprouted in 1994 when the genesis of electronic communication and internet Access in El Salvador began. The first company in the group was 2MService, created to offer hardware and software maintenance solutions in the 1990s. Today, 25 years later this entrepreneurial initiative has become a holding of 4 company of which two are dedicated to the outsourcing of specialized services.


The objective of 2MService – specialized in ITO – and 2MOutsourcing – specialized in BPO – is to become an eficiente extensión of the costumer organizational structure, in other words, to these two companies their customers outsource key business tasks.


At present, outsourcing is a growing strategic decision that companies take to focus on their core business, without neglecting the quality of other services, which are also fundamental to their businesses. When companies allow third parties with experience to manage key processes, the efficiency and productivity of their resources is maximized.


Outsourcing services have been diversifying, taking on different specializations, one of them is remote programming which is in a spiral of growth throughout the development in the cloud. This is how the 2M group is providing human resources from El Salvador for the development of applications, creation of files, appointment management, administration of corporate systems, among others.


Recently the company 2M Outsourcing has generated an alliance with the company Ortus Solutions, this second of North American origin but of Salvadoran partners. Opening a greater opportunity for local human resources specialized in programming, covering the entire life cycle of development of certain specific customer processes, from back-end to front-end.


Companies such as Ortus Solutions were previously looking for outsourcing in Asia and Europe, now bet on Salvadoran technicians. Its clients include some of the biggest names such as the European Commission, NASA and many others within the United States Government.


This new alliance will allow to generate a greater opportunity of the knowledge of the country and the qualified human resource that offers, emphasizing a work of quality and innovation, promoting confidence and satisfaction bonds towards the client.

The Salvadoran Quality Award is an award created with the purpose of stimulating public and private organizations in the country to adopt models of excellence to improve their management and increase their productive and competitive capacity.


It is a distinction created to recognize the organizations that reach levels of excellence in their management and that is demonstrable conforms to the parameters established in the Model for an Excellence Management. This model shows the criteria to follo to identify the gaps between the current performance of an organization and the best practices internationally recognized as excellent; it is designed to help organizations carry out self-evaluation processes, apply for the Award and to feed back to the applicant organizations, contributing to strengthen competitiveness through:


  • Improve organizational performance, capacity and results practices.


  • Facilitate communication and exchange of best practices among organizations of all types.


  • A working tool to understand and manage performance and to guide organizational planning and learning opportunities,


Each criterion has a score of relative importance within the model totaling 1,000 points being the maximum that could be assigned to an organization depending on the level of response given to each criterion of the model according to its performance.


The Best Practices Award is a distinction created to reward the team that developed, implemented and showed results with added value for the benefit of citizens/customers, guaranteeing their sustainability in accordance with established parameters. It allows organizations to focus on the search for exemplary performance through an integral and sustained systematic effort in the application of quality and management tolos, for the achievement of the goals and objectives established within the framework of the organization´s visión and misión.


The award and recognition are administered by ES Calidad, a unit of the Secretariat of Governance of the Presidency of the Republic which is in charge of plannig, organizingm executing and controlling the Salvadoran Quality Award process and the Recognition of Best Practices. During the evaluation process, the Administrative Office of the Prize monitors the phases of the evaluation and acts as liaison between the evaluation terms, the jury and the aplicant organization; and will give its opinión and advice to both the evaluation teams and the jury in the different stages of the process, ensuring faithful compliance with those established in the bases and other conditions established.


The call for both public and private organizations to apply is open from March 19th of the current year.


For more information, visit the web site: :

El Salvador has increased its capacity to generate energy using renewable sources. From 2013 to actuallity, the country has gone from generating 1,548 megawatts (MW) to 2,956 MW representing an investment of more than US$ 913.6 million according to the National Energy Consensus (CNE).


From this investment, US$ 173.8 million corresponds to the expansion of the 5 de Noviembre Hydrolectric Plant, US$ 410,000 of small-scale hydrolectric plants, US$ 351 million of photovoltaic generation projects, US$ 160 million of biomass energy and US$ 1.5 million of biogás. In addition, it includes US$ 226.1 million executed in the construction of El Chaparral, whose cost is expected to be around US$ 400 million.


The investments realized in this sector are key to the economic development of El Salvador and are achieved through the generation of an electricity  service with stable, efficient and competitive prices that in the long term generates greater stability and confidence towards investors, resulting in the adoption of new technologies and an increase in employment generation.

The installed capacity of energy generation in El Salvador will exceed 2,741.03 megawatts (MW) in 2021 of wich 1,985.03 MW will correspond to renewable energies and represent 72.41 % of the energy matrix according to the Salvadoran Energy Council (CNE).


The current installed capacity reaches 2,056.03 MW of wich 756 are termal technology. Meanwhile, about 1,300 MW correspond to renewable energies.


It is established that for the period 2019 – 2021 it is expected to incorporate 658 MW of clean energy to the energy matrix so the total installed capacity woul reach 2,741.03 MW. The projects to be added are the El Chaparral dam with a generation of 67 MW, 380 MW from the liquefied natural gas (LNG) plant and 50 MW from the first wind park to operate in El Salvador.


In addition, 190 MW of photovoltaic technology will be incorporated of which 120 MW will be contributed by the Capella Solar park, a french and salvadorean company, and 70 MW from the Bósforo project of AES and the Multi-Investment Corporation (CMI).


Among the new technologies acquired 36 % are sugar plants, 25 % are industrial or residential autoproducers. A 22 % are the solar energy plants that have built the private and 17 % is the expansion of the Hydroelectric Power Station 5 of November.


El Salvador in the period 2013 – 2018 has incorporated 471.1 MW of clean energy from the current 1,300 MW due to increase investment in clean energy projects driven by the guidelines made by the current National Energy Policy administered by the CNE, wich establishes the diversification of the energy matrix by considering the enviromental advantages taking advantage of natural resources.

Founded in 2011, REAL Infrastructure Capital Partners is an independent U.S.-based firm that manages the Latin Renewable Infrastructure Funds (LRIF), private equity funds that aim to invest in renewable energy projects.


The firm inaugurated three renewable energy projects: Los Remedios, La Trinidad and Márquez, three new photovoltaic plants in Acajutla, which together with projects already in operation in the municipalities of San Juan Opico, Tecoluca and San Luis Talpa, makes the group the second largest solar energy generator in El Salvador.


The Remedios project has an installed capacity of 25.62 megawatts (MW) and represents a total investment of US$ 43.26 million.


Trinidad and Marquez are projects with installed capacities of 18 MW, together with the already operative projects in San Juan Opico, Tecolula and San Luis Talpa, adding up to a total installed capacity of 29 MW, representing a total investment of US$ 61 million. Both projects, in the construction phase, led to the creation of 450 indirect jobs.


Together, these projects offer great benefits to El Salvador, since they develop the diversification of the energy matrix with its 43.62 MW of installed power and, by replacing annually the equivalent of 118 megawatt hours (MWh) in thermal energy, they will contribute to reducing the wholesale electricity market price and to improving the country's Trade Balance by replacing a portion of hydrocarbon imports with solar energy and also reducing the more expensive electricity import needs of neighboring countries.


At the environmental level, these projects represent a reduction of carbon dioxide emissions of 29 thousand tons per year, supporting the achievement of the country's environmental commitments at the international level.


The projects have signed a tripartite agreement with the Acajutla Municipal Mayor's Office  and the Social Investment Fund for Local Development (FISDL) through which they have committed to donate 3% of their income to finance local projects in health, education, infrastructure, electricity and water supply.


Currently, the firm is nearing the start of construction of Sonsonate Solar a 13 MW project that was awarded in the DELSUR International Public Bidding. 

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