Caja de Crédito Metropolitana (CCAMETRO) will be the first credit system MARCA PAÍS EL SALVADOR

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Caja de Crédito Metropolitana signed a contract of License for Use of Marca País El Salvador, “Grande como su gente”, with the Promoter Organism of Exports and Investments of El Salvador, (PROESA). This agreement was made with the goal of promoting Marca País (country´s brand) at a national and international level, in order to demonstrate the world the potential that the country possesses to generate business and do tourism. 


The event was leaded by PROESA’S president, Sigfrido Reyes and Vilma de Nuila, president of Caja de Crédito Metropolitana (credit institution).


 “With the signing of this contract of License for Use, we reaffirm the compromise of promoting our country, together with all the sectors of our society, under the coverage of the brand “El Salvador, Grande como su gente” that stands out the differentiating element that is our people: hard-working, enterprising; and that displays the country as an attractive destiny for investment, international businesses and tourism”, said PROESA’S president, Sigfrido Reyes.


 “With this signature we feel very proud to become the first CAJA DE CRÉDITO Marca País in El Salvador and to add up to this project, especially by taking the slogan “Grande como su gente” as part of our strategies. Through 28 years we have been supporting the productive part of the country and for that we feel identified with the slogan. This will help us to maintain our position as the credit system of the micro-entrepreneurs and overall supported by SISTEMA FEDECRÉDITO”, expressed the president of the board of directors of CCAMETRO, Vilma de Nuila.


This contract signature of License for Use will allow Caja de Crédito Metropolitana to make use of the Marca País in informative materials, digital media, among others; all the above regulated by the use of the brand manual.


This alliance joins the program of the licenses of Marca País El Salvador whose principal objective is strengthening the national pride with the differentiating stamp of the brand, through Salvadorian companies that day by day work for the economic growth and human development of the country.


By this time, the program of licenses of Marca País El Salvador, “Grande como su gente”, possesses 176 companies originating from diverse sectors such as: agro-industry, services, tourism, textile and confection, chemistry and pharmaceutical, among others.


To know more news about the activities of Marca País El Salvador and from the companies that take part of the program of License, we invite you to visit our website: and follow us in our social networks: Facebook: @ElSalvadormarca; Instagram: @elsalvadormarcapais; Youtube: @ElSalvadorMarcaPaís​  and Twitter: @pais_marca


March 15th of 2019


Actualizado 05/31/2019
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